All content creators want to know the answer to this one big question:
How can my work stand out in a massive content pool online?
The internet is filled with content in the form of articles, videos, social media posts, audio (podcast), and more. You can find information on any topic online.
You are only a tiny fish in a big pond. Therefore, you must find a unique ability to make yourself seen. You must have the quality that shows who you are and what you are trying to say.
What is the difference between you and other thousands writing articles, probably on the same topic?
You might say your idea is different. But that cannot be true because there are no new ideas. Everything you can think of has already been written about. The only thing you can do is to add your experience and opinion on the topic.
There are thousands of blog posts on the internet that talk about the same idea you want to write about. But why do some people get more views while others don’t? Why do some articles rank on the first page of Google while others are found on the third page, even though they are similar?
How do you make your work unique and appealing? Here are a few tips that might help:
Know your stuff well
If you are going to write about something, you better know the topic properly. Ensure that it is something you are passionate about and, at the same time, you have expertise in.
- You can’t write about cooking if you haven’t cooked before. It doesn’t make any sense.
- Similarly, you can’t write about making $10,000 a month if you haven’t done it yourself.
Don’t write about something you haven’t experienced yourself before.
Do your homework before you put your content out for others. Read and be informed about the topic. Collect all the resources — books, journals, newsletters, videos, websites…