I recently read Gary Vaynerchuk’s book Crust It. It’s a book about building a personal brand and monetizing your passion.
The book also helps businesses to market their products and services by creating content online.
It was published in 2009 but contains many valuable insights useful for today’s businesses and creators.
However, some tools and sites he suggested have been outdated because they are no longer operating.
Still, the book can help you in many ways.
While reading the book, I kept thinking about how similar the context is to what I teach my clients and audience.
My primary advice to clients is to create online content through articles, videos, podcasts, and social posts.
It doesn’t matter if you are a large business with thousands of customers or someone trying to show their work online. You must have a brand and a library of content.
Content is king: Bill Gates said it in 1996. It’s still true.
The more content you have, the more people you can reach out to. You can inspire, inform, and entertain them. It helps you and your business reach bigger heights and succeed.
I highly recommend reading Gary’s book if you want to learn how to:
- Identify and monetize your passion
- Build a personal brand
- Market your products and services
- Use social media to grow
In this article, I will share Gary’s checklist, which he provides at the end of the book. If you follow these, you can build a personal brand and create content to grow your business.