7 Steps to Become a Content-Creating Machine and Succeed as a Writer
How to go from a newbie writer to someone with a great personal brand and thousands of followers.
Creating content online helps you build an audience and monetize your work.
Whether you have a business or are an individual creator, producing online content is your gateway to success.
If you are a writer, only writing articles won’t help you build a personal brand. You might get a few people to read your work. But you must apply other strategies to make a recognizable brand that people want to follow.
Here are seven steps for you to become a content-creating machine and succeed as a writer:
1 — Build an “Idea bank”
Good ideas turn into great content.
Collect ideas wherever you go. Read books, listen to podcasts, and consume as much as possible to find great ideas.
Write your ideas in a notebook or use an app on your phone. I keep my ideas in a separate journal, which helps me keep track of them. Later, I turn those notes into articles or social media posts.
Build an “Idea Bank”— a collection of all your ideas in a commonplace.
Having an idea bank keeps you ready to create content. You won’t have to stare at a blank screen and think about what to write.
Successful writers use this strategy to find fresh content ideas.
2 — Publish every day
Create daily content in whatever platform you want to grow. For example:
- Write and publish articles on Medium
- Create social media posts on LinkedIn, Twitter (X), and Facebook
- Upload reels on Instagram, Tiktok, and Youtube
Show up every day to build consistency.
Remember: Your work doesn’t have to be perfect. But it has to exist online.
Focus on your effort and doing the work you have to do. Don’t think about your results. Avoid dwelling on the outcome for a long time.
“You are only entitled to…